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You may or may not have already known this, but Instagram offers 5 different ways to utilize video in your online content marketing strategy - Posts, Stories, Live, IGTV and Reels! That's 5 different and very unique ways to reach your audience. You should find a way to utilize each one.. they all have their own strengths, but I will be creating a series of Blogs that will help you determine which platform you should host your content on. Let’s start with the newest addition, Instagram Reels:

The amazing thing about Instagram Reels is that it's new. Instagram is currently pushing early adopters to this placement, which means you could organically reach an audience you don't currently have. Here are some of the Pros vs Cons on Instagram...